Google's use of Meta tags... The debate goes on...

So we've all heard how Googlebot no longer uses meta description or meta keyword tags to index your webpages in it's SERPS listings; and how it uses the actual page content to evaluate the "PageRank" etc... Well with that in mind many web developers/agencies/SEO "experts" often neglect to include meta tags in today's market... Well think again!

A recent post on the Offical Google Wemaster Central Blog explains how Google DOES use meta tags (well the meta description tag at least). Now, although this may or may not have an impact (our research shows that it most certainly does have an impact) on your actual positioning as such, it certainly can have a huge effect on your links "clickability".

The post explains how the meta description data is used to support the link so people can determine if it's your content they were actually looking for... Therefore, our research certainly indicates, that as more people visit your site, Google increases it's importance... Thus how you sell your content in the meta description tag must have an impact on your SERPS positioning.