What do you mean you can't get me to rank #1??

One question that always comes up when people ask about SEO (search engine optimisation) services is "does that mean I'll rank number one on Google?... But Company X said they'd guarantee they could get me to number 1".

You've all heard it right? Well the guys at Google have further updated the Webmaster Blog post:
"What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?"

I really do urge that anyone offering SEO services and equally anyone looking for SEO services should look at this article NOW!